Website Visibility: The Theory and Practice of Improving Rankings
The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. This book marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. The author includes a series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings.
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